Keap vs Salesforce: CRM Comparison (2026)

Keap offers a comprehensive suite of CRM tools with a focus on automation, landing pages, and payment processing, and has a user-friendly interface. Salesforce provides a powerful and scalable CRM platform with AI-driven insights and extensive integration capabilities, with a user-friendly interface. Keap has a clear starting price, while Salesforce offers a free tier. Keap focuses on small business automation, while Salesforce provides scalable solutions for businesses.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Salesforce leads overall78% cited vs Keap 11% across 232 probes.
ChatGPT
Keap
1 / 23 probes
4%
Poor
SalesforceLeads
19 / 23 probes
83%
Excellent
Perplexity
Keap
0 / 23 probes
0%
Invisible
SalesforceLeads
17 / 23 probes
74%
Excellent
Gemini
Keap
0 / 23 probes
0%
Invisible
SalesforceLeads
17 / 23 probes
74%
Excellent
Claude
Keap
6 / 30 probes
20%
Average
SalesforceLeads
24 / 30 probes
80%
Excellent
Copilot
Keap
6 / 17 probes
35%
Good
SalesforceLeads
14 / 17 probes
82%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Keap
Starting price
$299/mo
Free tier
keap.com
Salesforce
Starting price
null
Free tier
Yes
salesforce.com

Key Features

Keap
  • CRM
  • Automation Builder
  • Sales Pipeline
  • Email & Text
  • Landing Pages
  • Payments
  • Appointments
  • Reporting
Salesforce
  • Powerful CRM platform
  • Seamless integrations
  • Customizable solutions
  • AI-driven insights

When to choose Keap

Keap is suitable for small businesses seeking comprehensive CRM, automation, and payment processing capabilities within a user-friendly platform. It is also suitable for businesses that prioritize dedicated customer support.

When to choose Salesforce

Salesforce is suitable for businesses of all sizes that require a powerful, scalable, and customizable CRM platform with AI-driven insights and extensive integration options. It is also suitable for businesses that can benefit from a free tier option.

Frequently Asked Questions

What are the key feature differences between Keap and Salesforce?
Keap's key features include a CRM, Automation Builder, Sales Pipeline, Email & Text, Landing Pages, Payments, Appointments, and Reporting. Salesforce's key features include a powerful CRM platform, seamless integrations, customizable solutions, and AI-driven insights.
Does Keap offer a free tier?
No, Keap does not offer a free tier. Its starting price is $299/month.
Does Salesforce offer a free tier?
Yes, Salesforce offers a free tier.
What are the pricing model differences?
Keap has a starting price of $299/month. Salesforce has a complex pricing structure with annual payments for most plans and potentially high costs for small businesses, though it does offer a free tier.

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