Keap vs Close: CRM Comparison (2026)
An independent side-by-side comparison of Keap and Close for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Keap leads overall — 12% cited vs Close 5% across 256 probes.
ChatGPT
Keap
1 / 24 probes
4%
PoorCloseLeads
3 / 24 probes
13%
Below averagePerplexity
Keap
0 / 24 probes
0%
InvisibleClose
0 / 24 probes
0%
InvisibleGemini
Keap
0 / 24 probes
0%
InvisibleClose
0 / 24 probes
0%
InvisibleClaude
KeapLeads
6 / 34 probes
18%
AverageClose
2 / 34 probes
6%
Below averageCopilot
KeapLeads
8 / 22 probes
36%
GoodClose
1 / 22 probes
5%
PoorScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Keap
- ✓CRM
- ✓Automation Builder
- ✓Sales Pipeline
- ✓Email & Text
- ✓Landing Pages
- ✓Payments
- ✓Appointments
- ✓Reporting
Close
- ✓AI sales agent Chloe
- ✓Monthly AI credits per user
- ✓Automated workflows
- ✓Customizable CRM features
- ✓Multi-channel inbox view
- ✓Lead activity timeline
- ✓Email and SMS templates
- ✓Real-time activity reporting
When to choose Keap
Choose Keap if your team prioritizes its strengths over Close's. Full guidance populates as Keap's feature data is indexed.
When to choose Close
Choose Close if your team prioritizes its strengths over Keap's. Full guidance populates as Close's feature data is indexed.