Keap vs ActiveCampaign: CRM Comparison (2026)
An independent side-by-side comparison of Keap and ActiveCampaign for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Keap leads overall — 12% cited vs ActiveCampaign 5% across 256 probes.
ChatGPT
Keap
1 / 24 probes
4%
PoorActiveCampaign
1 / 24 probes
4%
PoorPerplexity
Keap
0 / 24 probes
0%
InvisibleActiveCampaign
0 / 24 probes
0%
InvisibleGemini
Keap
0 / 24 probes
0%
InvisibleActiveCampaign
0 / 24 probes
0%
InvisibleClaude
KeapLeads
6 / 34 probes
18%
AverageActiveCampaign
1 / 34 probes
3%
PoorCopilot
KeapLeads
8 / 22 probes
36%
GoodActiveCampaign
4 / 22 probes
18%
AverageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Keap
- ✓CRM
- ✓Automation Builder
- ✓Sales Pipeline
- ✓Email & Text
- ✓Landing Pages
- ✓Payments
- ✓Appointments
- ✓Reporting
ActiveCampaign
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
When to choose Keap
Choose Keap if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Keap's feature data is indexed.
When to choose ActiveCampaign
Choose ActiveCampaign if your team prioritizes its strengths over Keap's. Full guidance populates as ActiveCampaign's feature data is indexed.