Keap vs Insightly: CRM Comparison (2026)
An independent side-by-side comparison of Keap and Insightly for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Insightly leads overall — 16% cited vs Keap 12% across 256 probes.
ChatGPT
KeapLeads
1 / 24 probes
4%
PoorInsightly
0 / 24 probes
0%
InvisiblePerplexity
Keap
0 / 24 probes
0%
InvisibleInsightlyLeads
9 / 24 probes
38%
GoodGemini
Keap
0 / 24 probes
0%
InvisibleInsightlyLeads
9 / 24 probes
38%
GoodClaude
KeapLeads
6 / 34 probes
18%
AverageInsightly
0 / 34 probes
0%
InvisibleCopilot
KeapLeads
8 / 22 probes
36%
GoodInsightly
2 / 22 probes
9%
Below averageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Keap
- ✓CRM
- ✓Automation Builder
- ✓Sales Pipeline
- ✓Email & Text
- ✓Landing Pages
- ✓Payments
- ✓Appointments
- ✓Reporting
Insightly
- ✓Lead and contact management
- ✓Project management
- ✓Advanced reports
- ✓Pre-built business dashboards
- ✓AI Copilot
- ✓Workflow automation
- ✓Custom scoring models
- ✓Unlimited role-based permissions
When to choose Keap
Choose Keap if your team prioritizes its strengths over Insightly's. Full guidance populates as Keap's feature data is indexed.
When to choose Insightly
Choose Insightly if your team prioritizes its strengths over Keap's. Full guidance populates as Insightly's feature data is indexed.