Keap vs HubSpot: CRM Comparison (2026)
An independent side-by-side comparison of Keap and HubSpot for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
HubSpot leads overall — 89% cited vs Keap 12% across 256 probes.
ChatGPT
Keap
1 / 24 probes
4%
PoorHubSpotLeads
24 / 24 probes
100%
ExcellentPerplexity
Keap
0 / 24 probes
0%
InvisibleHubSpotLeads
18 / 24 probes
75%
ExcellentGemini
Keap
0 / 24 probes
0%
InvisibleHubSpotLeads
18 / 24 probes
75%
ExcellentClaude
Keap
6 / 34 probes
18%
AverageHubSpotLeads
34 / 34 probes
100%
ExcellentCopilot
Keap
8 / 22 probes
36%
GoodHubSpotLeads
20 / 22 probes
91%
ExcellentScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Keap
- ✓CRM
- ✓Automation Builder
- ✓Sales Pipeline
- ✓Email & Text
- ✓Landing Pages
- ✓Payments
- ✓Appointments
- ✓Reporting
HubSpot
- ✓Email marketing
- ✓Live chat
- ✓Simple marketing automation
- ✓Ad management
- ✓Lead scoring
- ✓CRM segments
When to choose Keap
Choose Keap if your team prioritizes its strengths over HubSpot's. Full guidance populates as Keap's feature data is indexed.
When to choose HubSpot
Choose HubSpot if your team prioritizes its strengths over Keap's. Full guidance populates as HubSpot's feature data is indexed.