Keap vs Freshsales: CRM Comparison (2026)

An independent side-by-side comparison of Keap and Freshsales for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Freshsales leads overall73% cited vs Keap 12% across 256 probes.
ChatGPT
Keap
1 / 24 probes
4%
Poor
FreshsalesLeads
23 / 24 probes
96%
Excellent
Perplexity
Keap
0 / 24 probes
0%
Invisible
FreshsalesLeads
10 / 24 probes
42%
Good
Gemini
Keap
0 / 24 probes
0%
Invisible
FreshsalesLeads
11 / 24 probes
46%
Good
Claude
Keap
6 / 34 probes
18%
Average
FreshsalesLeads
33 / 34 probes
97%
Excellent
Copilot
Keap
8 / 22 probes
36%
Good
FreshsalesLeads
16 / 22 probes
73%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Keap
Starting price
$299/mo
Free tier
keap.com
Freshsales
Starting price
Free tier
freshworks.com

Key Features

Keap
  • CRM
  • Automation Builder
  • Sales Pipeline
  • Email & Text
  • Landing Pages
  • Payments
  • Appointments
  • Reporting
Freshsales
  • Sales-focused CRM
  • AI boost for productivity
  • Easy-to-use interface
  • Modern sales tools

When to choose Keap

Choose Keap if your team prioritizes its strengths over Freshsales's. Full guidance populates as Keap's feature data is indexed.

When to choose Freshsales

Choose Freshsales if your team prioritizes its strengths over Keap's. Full guidance populates as Freshsales's feature data is indexed.

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