Keap vs Pipedrive: CRM Comparison (2026)

Keap focuses on comprehensive CRM and automation for small businesses, while Pipedrive offers a sales-centric CRM with extensive integrations and AI-powered reporting.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Pipedrive leads overall74% cited vs Keap 11% across 232 probes.
ChatGPT
Keap
1 / 23 probes
4%
Poor
PipedriveLeads
19 / 23 probes
83%
Excellent
Perplexity
Keap
0 / 23 probes
0%
Invisible
PipedriveLeads
14 / 23 probes
61%
Excellent
Gemini
Keap
0 / 23 probes
0%
Invisible
PipedriveLeads
13 / 23 probes
57%
Excellent
Claude
Keap
6 / 30 probes
20%
Average
PipedriveLeads
27 / 30 probes
90%
Excellent
Copilot
Keap
6 / 17 probes
35%
Good
PipedriveLeads
13 / 17 probes
76%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Keap
Starting price
$299/mo
Free tier
keap.com
Pipedrive
Starting price
$14/user/month
Free tier
Yes
pipedrive.com

Key Features

Keap
  • CRM
  • Automation Builder
  • Sales Pipeline
  • Email & Text
  • Landing Pages
  • Payments
  • Appointments
  • Reporting
Pipedrive
  • AI-powered report creation
  • Real-time sales feed
  • 500+ integrations
  • Personalized onboarding
  • Full email sync with tracking
  • Automations and nurturing sequences
  • Live chat support
  • Sandbox testing account

When to choose Keap

Keap is suitable for small businesses requiring an all-in-one platform for CRM, marketing automation, and payment processing, especially those valuing a user-friendly interface and strong customer support.

When to choose Pipedrive

Pipedrive is ideal for sales teams of varying sizes that need an intuitive, sales-focused CRM with robust integration capabilities, AI-powered reporting, and extensive customization options, as well as a free tier option.

Frequently Asked Questions

What is the starting price for Keap and Pipedrive?
Keap starts at $299/month. Pipedrive starts at $14/user/month.
Do Keap and Pipedrive offer a free tier?
Keap does not offer a free tier. Pipedrive offers a free tier.
What are the core CRM features of Keap?
Keap's core CRM features include CRM, Automation Builder, Sales Pipeline, Email & Text, Landing Pages, Payments, Appointments, and Reporting.
What are the core CRM features of Pipedrive?
Pipedrive's core CRM features include AI-powered report creation, Real-time sales feed, Full email sync with tracking, Automations and nurturing sequences, and a Sandbox testing account.
How do integrations differ between Keap and Pipedrive?
Keap's integration information is not specified. Pipedrive offers over 500 integrations, including Zapier, Zoom, Lemlist, Gmail, Outlook, PandaDoc, CloudTalk, and Surfe.

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