Keap vs Pipedrive: CRM Comparison (2026)

Keap focuses on comprehensive CRM and automation for small businesses, while Pipedrive offers a sales-centric CRM with extensive integrations and AI-powered reporting.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Keap
Tracking…
No data yet
Pipedrive
176 / 627 probes
28%
Average
Perplexity
Keap
Tracking…
No data yet
Pipedrive
31 / 32 probes
97%
Excellent
Gemini
Keap
Tracking…
No data yet
Pipedrive
32 / 33 probes
97%
Excellent
Claude
Keap
Tracking…
No data yet
Pipedrive
95 / 97 probes
98%
Excellent
Copilot
Keap
Tracking…
No data yet
Pipedrive
211 / 211 probes
100%
Excellent
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Keap
Starting price
$299/mo
Free tier
keap.com
Pipedrive
Starting price
$14/user/month
Free tier
Yes
pipedrive.com

Key Features

Keap
  • CRM
  • Automation Builder
  • Sales Pipeline
  • Email & Text
  • Landing Pages
  • Payments
  • Appointments
  • Reporting
Pipedrive
  • Lead management
  • AI-powered report creation
  • Real-time sales feed
  • 500+ integrations
  • Full email sync with tracking
  • Automations and nurturing sequences
  • Meeting scheduler
  • AI-powered multi-email tools

When to choose Keap

Keap is suitable for small businesses requiring an all-in-one platform for CRM, marketing automation, and payment processing, especially those valuing a user-friendly interface and strong customer support.

When to choose Pipedrive

Pipedrive is ideal for sales teams of varying sizes that need an intuitive, sales-focused CRM with robust integration capabilities, AI-powered reporting, and extensive customization options, as well as a free tier option.

Frequently Asked Questions

What is the starting price for Keap and Pipedrive?
Keap starts at $299/month. Pipedrive starts at $14/user/month.
Do Keap and Pipedrive offer a free tier?
Keap does not offer a free tier. Pipedrive offers a free tier.
What are the core CRM features of Keap?
Keap's core CRM features include CRM, Automation Builder, Sales Pipeline, Email & Text, Landing Pages, Payments, Appointments, and Reporting.
What are the core CRM features of Pipedrive?
Pipedrive's core CRM features include AI-powered report creation, Real-time sales feed, Full email sync with tracking, Automations and nurturing sequences, and a Sandbox testing account.
How do integrations differ between Keap and Pipedrive?
Keap's integration information is not specified. Pipedrive offers over 500 integrations, including Zapier, Zoom, Lemlist, Gmail, Outlook, PandaDoc, CloudTalk, and Surfe.

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