Insightly vs Nutshell: CRM Comparison (2026)
Insightly and Nutshell both offer CRM solutions with a free tier. Insightly focuses on project management and advanced reporting, while Nutshell emphasizes web communication and marketing features.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Lead and contact management
- ✓Project management
- ✓Advanced reports
- ✓Pre-built business dashboards
- ✓AI Copilot
- ✓Workflow automation
- ✓Custom scoring models
- ✓Unlimited role-based permissions
- ✓Webchat
- ✓AI Chatbot
- ✓Form builder
- ✓Landing pages
- ✓Email Marketing capabilities
- ✓Attribution reporting
- ✓Unlimited contacts & storage
- ✓AI outcomes
When to choose Insightly
Choose Insightly if your business requires project management, advanced reporting with pre-built dashboards, AI Copilot, workflow automation, custom scoring models, and unlimited role-based permissions. Its integrations include Google, MS 365, Slack, QuickBooks, Xero, PandaDoc, Asana, and Jira.
When to choose Nutshell
Choose Nutshell if your business prioritizes webchat, AI Chatbot, form builders, landing pages, email marketing capabilities, attribution reporting, unlimited contacts and storage, and AI outcomes. Its integrations include Zapier, OpenAI, WebFX, and SOC2 compliance.