Plausible vs Hotjar: Analytics Comparison (2026)
An independent side-by-side comparison of Plausible and Hotjar for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Hotjar leads overall — 19% cited vs Plausible 13% across 108 probes.
ChatGPT
Plausible
3 / 12 probes
25%
AverageHotjar
3 / 12 probes
25%
AveragePerplexity
Plausible
0 / 12 probes
0%
InvisibleHotjarLeads
2 / 12 probes
17%
AverageGemini
Plausible
0 / 12 probes
0%
InvisibleHotjarLeads
2 / 12 probes
17%
AverageClaude
PlausibleLeads
3 / 12 probes
25%
AverageHotjar
2 / 12 probes
17%
AverageCopilot
Plausible
1 / 6 probes
17%
AverageHotjar
1 / 6 probes
17%
AverageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Plausible
- ✓Privacy-focused web analytics
- ✓Real-time dashboard
- ✓Codeless goals tracking
- ✓Custom events tracking
- ✓Automatic scroll depth tracking
- ✓Built-in bot filtering
- ✓API access
- ✓Team management
Hotjar
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
When to choose Plausible
Choose Plausible if your team prioritizes its strengths over Hotjar's. Full guidance populates as Plausible's feature data is indexed.
When to choose Hotjar
Choose Hotjar if your team prioritizes its strengths over Plausible's. Full guidance populates as Hotjar's feature data is indexed.