Plausible vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Plausible and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Plausible leads overall — 13% cited vs Fathom 7% across 108 probes.
ChatGPT
PlausibleLeads
3 / 12 probes
25%
AverageFathom
2 / 12 probes
17%
AveragePerplexity
Plausible
0 / 12 probes
0%
InvisibleFathom
0 / 12 probes
0%
InvisibleGemini
Plausible
0 / 12 probes
0%
InvisibleFathom
0 / 12 probes
0%
InvisibleClaude
PlausibleLeads
3 / 12 probes
25%
AverageFathom
2 / 12 probes
17%
AverageCopilot
PlausibleLeads
1 / 6 probes
17%
AverageFathom
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Plausible
- ✓Privacy-focused web analytics
- ✓Real-time dashboard
- ✓Codeless goals tracking
- ✓Custom events tracking
- ✓Automatic scroll depth tracking
- ✓Built-in bot filtering
- ✓API access
- ✓Team management
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Plausible
Choose Plausible if your team prioritizes its strengths over Fathom's. Full guidance populates as Plausible's feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Plausible's. Full guidance populates as Fathom's feature data is indexed.