Plausible vs FullStory: Analytics Comparison (2026)

An independent side-by-side comparison of Plausible and FullStory for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

FullStory leads overall41% cited vs Plausible 13% across 108 probes.
ChatGPT
Plausible
3 / 12 probes
25%
Average
FullStoryLeads
6 / 12 probes
50%
Excellent
Perplexity
Plausible
0 / 12 probes
0%
Invisible
FullStoryLeads
4 / 12 probes
33%
Good
Gemini
Plausible
0 / 12 probes
0%
Invisible
FullStoryLeads
4 / 12 probes
33%
Good
Claude
Plausible
3 / 12 probes
25%
Average
FullStoryLeads
6 / 12 probes
50%
Excellent
Copilot
Plausible
1 / 6 probes
17%
Average
FullStoryLeads
2 / 6 probes
33%
Good
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Plausible
Starting price
$9/month
Free tier
Yes
plausible.io
FullStory
Starting price
Free tier
Yes
fullstory.com

Key Features

Plausible
  • Privacy-focused web analytics
  • Real-time dashboard
  • Codeless goals tracking
  • Custom events tracking
  • Automatic scroll depth tracking
  • Built-in bot filtering
  • API access
  • Team management
FullStory
  • 30,000 monthly sessions
  • 12 months of analytics retention
  • Session Replay
  • Basic analytics
  • Debugging tools
  • Core capabilities for 10 users

When to choose Plausible

Choose Plausible if your team prioritizes its strengths over FullStory's. Full guidance populates as Plausible's feature data is indexed.

When to choose FullStory

Choose FullStory if your team prioritizes its strengths over Plausible's. Full guidance populates as FullStory's feature data is indexed.

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