Plausible vs Heap: Analytics Comparison (2026)

An independent side-by-side comparison of Plausible and Heap for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Heap leads overall31% cited vs Plausible 13% across 108 probes.
ChatGPT
Plausible
3 / 12 probes
25%
Average
HeapLeads
9 / 12 probes
75%
Excellent
Perplexity
Plausible
0 / 12 probes
0%
Invisible
Heap
0 / 12 probes
0%
Invisible
Gemini
Plausible
0 / 12 probes
0%
Invisible
Heap
0 / 12 probes
0%
Invisible
Claude
Plausible
3 / 12 probes
25%
Average
HeapLeads
8 / 12 probes
67%
Excellent
Copilot
PlausibleLeads
1 / 6 probes
17%
Average
Heap
0 / 6 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Plausible
Starting price
$9/month
Free tier
Yes
plausible.io
Heap
Starting price
Free tier
Yes
heap.io

Key Features

Plausible
  • Privacy-focused web analytics
  • Real-time dashboard
  • Codeless goals tracking
  • Custom events tracking
  • Automatic scroll depth tracking
  • Built-in bot filtering
  • API access
  • Team management
Heap
  • Core analytics charts
  • Unlimited enrichment sources
  • 6 months data history
  • SSO

When to choose Plausible

Choose Plausible if your team prioritizes its strengths over Heap's. Full guidance populates as Plausible's feature data is indexed.

When to choose Heap

Choose Heap if your team prioritizes its strengths over Plausible's. Full guidance populates as Heap's feature data is indexed.

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