Freshsales vs Insightly: CRM Comparison (2026)
Insightly is more suitable for businesses seeking a CRM with comprehensive project management and advanced reporting capabilities, along with a free tier and transparent pricing. Freshsales is appropriate for sales teams prioritizing an intuitive interface and AI-powered sales tools, though pricing and specific integrations are not detailed.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Sales-focused CRM
- ✓AI boost for productivity
- ✓Easy-to-use interface
- ✓Modern sales tools
- ✓Lead and contact management
- ✓Project management
- ✓Advanced reports
- ✓Pre-built business dashboards
- ✓AI Copilot
- ✓Workflow automation
- ✓Custom scoring models
- ✓Unlimited role-based permissions
When to choose Freshsales
Freshsales is a suitable choice for sales teams that prioritize an easy-to-use interface and AI-driven productivity boosts. Its focus on sales-specific CRM functions makes it effective for organizations looking to streamline their sales processes with modern tools. The platform is beneficial when the primary need is a comprehensive sales-focused CRM experience with AI assistance.
When to choose Insightly
Insightly is an appropriate choice for businesses that require a CRM with robust lead and contact management, integrated project management, and advanced reporting features. Its free tier and transparent starting price make it accessible for small teams or those on a budget. Insightly is particularly useful for organizations that need pre-built business dashboards, AI Copilot for workflow automation, custom scoring models, and unlimited role-based permissions. The platform is also advantageous when integrations with popular business applications like Google, MS 365, Slack, and QuickBooks are essential.