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Close vs Keap: CRM Comparison (2026)

Close is a suitable choice for users seeking AI-powered sales assistance and flexible pricing with a free tier. Keap is a suitable choice for small businesses prioritizing comprehensive CRM with integrated marketing and sales automation tools and who do not require a free tier.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Keap leads overall — 12% cited vs Close 5% across 256 probes.
ChatGPT
CloseLeads
3 / 24 probes
13%
Below average
Keap
1 / 24 probes
4%
Poor
Perplexity
Close
0 / 24 probes
0%
Invisible
Keap
0 / 24 probes
0%
Invisible
Gemini
Close
0 / 24 probes
0%
Invisible
Keap
0 / 24 probes
0%
Invisible
Claude
Close
2 / 34 probes
6%
Below average
KeapLeads
6 / 34 probes
18%
Average
Copilot
Close
1 / 22 probes
5%
Poor
KeapLeads
8 / 22 probes
36%
Good
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Close
Starting price
$9/user/month
Free tier
Yes
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Keap
Starting price
$299/mo
Free tier
—
keap.com ↗
Claim Keap
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Key Features

Close
  • ✓AI sales agent Chloe
  • ✓Monthly AI credits per user
  • ✓Automated workflows
  • ✓Customizable CRM features
  • ✓Multi-channel inbox view
  • ✓Lead activity timeline
  • ✓Email and SMS templates
  • ✓Real-time activity reporting
Keap
  • ✓CRM
  • ✓Automation Builder
  • ✓Sales Pipeline
  • ✓Email & Text
  • ✓Landing Pages
  • ✓Payments
  • ✓Appointments
  • ✓Reporting

When to choose Close

Users prioritize AI-powered sales agents, monthly AI credits, and multi-channel inbox views. They benefit from a free tier option and integrations with AI models like ChatGPT and Claude.

When to choose Keap

Users prioritize a comprehensive CRM with an integrated automation builder, landing page creation, payments, and appointment scheduling. They are looking for a solution that does not offer a free tier.

Frequently Asked Questions

What are the key differences in features between Close and Keap?
Close offers an AI sales agent (Chloe), monthly AI credits, automated workflows, customizable CRM features, a multi-channel inbox view, lead activity timeline, email and SMS templates, and real-time activity reporting. Keap offers CRM, Automation Builder, Sales Pipeline, Email & Text, Landing Pages, Payments, Appointments, and Reporting.
How do the pricing models of Close and Keap compare?
Close has a starting price of $9/user/month and offers a free tier. Keap has a starting price of $299/month and does not offer a free tier.
What integrations does each platform offer?
Close integrates with Zapier, Calendly, Segment, ChatGPT, Claude, and Zoom. Keap does not list specific integrations.
What are the advantages of choosing Close?
Close provides comprehensive sales features, powerful AI integrations, flexible pricing options, and robust reporting tools. Its free tier is also an advantage.
What are the advantages of choosing Keap?
Keap is beneficial for small business automation, has a user-friendly interface, offers comprehensive CRM tools, and provides excellent customer support.

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