Close vs ActiveCampaign: CRM Comparison (2026)
An independent side-by-side comparison of Close and ActiveCampaign for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Tied overall — both at 4% cited across 268 probes.
ChatGPT
CloseLeads
3 / 24 probes
13%
Below averageActiveCampaign
1 / 24 probes
4%
PoorPerplexity
Close
0 / 25 probes
0%
InvisibleActiveCampaign
0 / 25 probes
0%
InvisibleGemini
Close
0 / 25 probes
0%
InvisibleActiveCampaign
0 / 25 probes
0%
InvisibleClaude
CloseLeads
2 / 35 probes
6%
Below averageActiveCampaign
1 / 35 probes
3%
PoorCopilot
Close
1 / 25 probes
4%
PoorActiveCampaignLeads
4 / 25 probes
16%
AverageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Close
- ✓AI sales agent Chloe
- ✓Monthly AI credits per user
- ✓Automated workflows
- ✓Customizable CRM features
- ✓Multi-channel inbox view
- ✓Lead activity timeline
- ✓Email and SMS templates
- ✓Real-time activity reporting
ActiveCampaign
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
When to choose Close
Choose Close if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Close's feature data is indexed.
When to choose ActiveCampaign
Choose ActiveCampaign if your team prioritizes its strengths over Close's. Full guidance populates as ActiveCampaign's feature data is indexed.