Close vs ActiveCampaign: CRM Comparison (2026)
An independent side-by-side comparison of Close and ActiveCampaign for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Close
7 / 627 probes
1%
PoorActiveCampaign
Tracking…
No data yet
Perplexity
Close
0 / 32 probes
0%
InvisibleActiveCampaign
Tracking…
No data yet
Gemini
Close
0 / 33 probes
0%
InvisibleActiveCampaign
Tracking…
No data yet
Claude
Close
5 / 97 probes
5%
Below averageActiveCampaign
Tracking…
No data yet
Copilot
Close
63 / 211 probes
30%
AverageActiveCampaign
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Close
- ✓AI sales agent Chloe
- ✓Monthly AI credits per user
- ✓Automated workflows
- ✓Customizable CRM features
- ✓Multi-channel inbox view
- ✓Lead activity timeline
- ✓Email and SMS templates
- ✓Real-time activity reporting
ActiveCampaign
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
When to choose Close
Choose Close if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Close's feature data is indexed.
When to choose ActiveCampaign
Choose ActiveCampaign if your team prioritizes its strengths over Close's. Full guidance populates as ActiveCampaign's feature data is indexed.