ActiveCampaign vs Keap: CRM Comparison (2026)
ActiveCampaign and Keap are both CRM platforms with automation features, but they differ significantly in pricing, key features, and target audience.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
- ✓CRM
- ✓Automation Builder
- ✓Sales Pipeline
- ✓Email & Text
- ✓Landing Pages
- ✓Payments
- ✓Appointments
- ✓Reporting
When to choose ActiveCampaign
ActiveCampaign is suitable for businesses looking for an affordable entry point into CRM and marketing automation, especially those with small teams or focused on email marketing. It offers a balance of advanced features and ease of use for growing businesses.
When to choose Keap
Keap is designed for small businesses that require a comprehensive suite of CRM, sales, and marketing tools bundled together. Its higher starting price reflects a broader set of built-in functionalities, making it ideal for businesses that prioritize an all-in-one platform and have the budget for it.