ActiveCampaign vs Close: CRM Comparison (2026)
ActiveCampaign is a marketing automation and email marketing platform with CRM functionalities, while Close is a sales-focused CRM with AI sales assistance.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
- ✓AI sales agent Chloe
- ✓Monthly AI credits per user
- ✓Automated workflows
- ✓Customizable CRM features
- ✓Multi-channel inbox view
- ✓Lead activity timeline
- ✓Email and SMS templates
- ✓Real-time activity reporting
When to choose ActiveCampaign
Choose ActiveCampaign if marketing automation, email marketing, and Active Intelligence are priorities in a CRM with standard integrations. Its lowest plan offers unlimited marketing automation, email marketing, limited segmentation, and 5 actions per automation. It includes 1 user. ActiveCampaign provides integrations with platforms such as Shopify, WordPress, Slack, Stripe, WooCommerce, DocuSign, and Calendly.
When to choose Close
Choose Close if AI-powered sales assistance, customizable CRM features, and multi-channel communication are priorities. Its lowest plan offers AI sales agent Chloe with monthly AI credits per user, automated workflows, multi-channel inbox views, lead activity timelines, and real-time activity reporting, along with customizable CRM features. Close integrates with Zapier, Calendly, Segment, ChatGPT, Claude, and Zoom.