Hotjar vs Heap: Analytics Comparison (2026)
An independent side-by-side comparison of Hotjar and Heap for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Heap leads overall — 31% cited vs Hotjar 19% across 108 probes.
ChatGPT
Hotjar
3 / 12 probes
25%
AverageHeapLeads
9 / 12 probes
75%
ExcellentPerplexity
HotjarLeads
2 / 12 probes
17%
AverageHeap
0 / 12 probes
0%
InvisibleGemini
HotjarLeads
2 / 12 probes
17%
AverageHeap
0 / 12 probes
0%
InvisibleClaude
Hotjar
2 / 12 probes
17%
AverageHeapLeads
8 / 12 probes
67%
ExcellentCopilot
HotjarLeads
1 / 6 probes
17%
AverageHeap
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Hotjar
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
Heap
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
When to choose Hotjar
Choose Hotjar if your team prioritizes its strengths over Heap's. Full guidance populates as Hotjar's feature data is indexed.
When to choose Heap
Choose Heap if your team prioritizes its strengths over Hotjar's. Full guidance populates as Heap's feature data is indexed.