Hotjar vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Hotjar and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Hotjar leads overall — 19% cited vs Fathom 7% across 108 probes.
ChatGPT
HotjarLeads
3 / 12 probes
25%
AverageFathom
2 / 12 probes
17%
AveragePerplexity
HotjarLeads
2 / 12 probes
17%
AverageFathom
0 / 12 probes
0%
InvisibleGemini
HotjarLeads
2 / 12 probes
17%
AverageFathom
0 / 12 probes
0%
InvisibleClaude
Hotjar
2 / 12 probes
17%
AverageFathom
2 / 12 probes
17%
AverageCopilot
HotjarLeads
1 / 6 probes
17%
AverageFathom
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Hotjar
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Hotjar
Choose Hotjar if your team prioritizes its strengths over Fathom's. Full guidance populates as Hotjar's feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Hotjar's. Full guidance populates as Fathom's feature data is indexed.