Hotjar vs FullStory: Analytics Comparison (2026)
An independent side-by-side comparison of Hotjar and FullStory for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
FullStory leads overall — 41% cited vs Hotjar 19% across 108 probes.
ChatGPT
Hotjar
3 / 12 probes
25%
AverageFullStoryLeads
6 / 12 probes
50%
ExcellentPerplexity
Hotjar
2 / 12 probes
17%
AverageFullStoryLeads
4 / 12 probes
33%
GoodGemini
Hotjar
2 / 12 probes
17%
AverageFullStoryLeads
4 / 12 probes
33%
GoodClaude
Hotjar
2 / 12 probes
17%
AverageFullStoryLeads
6 / 12 probes
50%
ExcellentCopilot
Hotjar
1 / 6 probes
17%
AverageFullStoryLeads
2 / 6 probes
33%
GoodScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Hotjar
- ✓200k monthly sessions
- ✓1 project
- ✓Replays, Heatmaps + Funnels
- ✓Basic surveys
- ✓Error & performance monitoring
FullStory
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
When to choose Hotjar
Choose Hotjar if your team prioritizes its strengths over FullStory's. Full guidance populates as Hotjar's feature data is indexed.
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Hotjar's. Full guidance populates as FullStory's feature data is indexed.