Heap vs Pendo: Analytics Comparison (2026)
Both Heap and Pendo offer free tiers and custom pricing for larger plans. Heap provides core analytics, unlimited enrichment sources, 6 months data history, and SSO. Pendo offers product analytics, in-app guides, NPS, session replay, sentiment surveys, Orchestrate, Data Sync, and Security. Pendo also has integrations with CRM tools, marketing automation, collaboration platforms, and analytics platforms.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
- ✓Product Analytics
- ✓In-app Guides
- ✓Net Promoter Score (NPS)
- ✓Session Replay
- ✓Sentiment Surveys
- ✓Orchestrate
- ✓Data Sync
- ✓Security
When to choose Heap
Heap is suitable for users prioritizing core analytics with unlimited data sources and SSO, and who need 6 months of data history. It also offers an AI assistant.
When to choose Pendo
Pendo is suitable for users who need a wider range of features including product analytics, in-app guides, NPS, session replay, sentiment surveys, Orchestrate, Data Sync, and Security. It also offers integrations with various platforms and customizable plans.