Heap vs FullStory: Analytics Comparison (2026)
An independent side-by-side comparison of Heap and FullStory for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
FullStory leads overall — 41% cited vs Heap 31% across 108 probes.
ChatGPT
HeapLeads
9 / 12 probes
75%
ExcellentFullStory
6 / 12 probes
50%
ExcellentPerplexity
Heap
0 / 12 probes
0%
InvisibleFullStoryLeads
4 / 12 probes
33%
GoodGemini
Heap
0 / 12 probes
0%
InvisibleFullStoryLeads
4 / 12 probes
33%
GoodClaude
HeapLeads
8 / 12 probes
67%
ExcellentFullStory
6 / 12 probes
50%
ExcellentCopilot
Heap
0 / 6 probes
0%
InvisibleFullStoryLeads
2 / 6 probes
33%
GoodScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Heap
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
FullStory
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
When to choose Heap
Choose Heap if your team prioritizes its strengths over FullStory's. Full guidance populates as Heap's feature data is indexed.
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Heap's. Full guidance populates as FullStory's feature data is indexed.