Heap vs FullStory: Analytics Comparison (2026)
An independent side-by-side comparison of Heap and FullStory for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Heap
Tracking…
No data yet
FullStory
62 / 133 probes
47%
GoodPerplexity
Heap
Tracking…
No data yet
FullStory
46 / 132 probes
35%
GoodGemini
Heap
Tracking…
No data yet
FullStory
60 / 132 probes
45%
GoodClaude
Heap
Tracking…
No data yet
FullStory
65 / 133 probes
49%
GoodCopilot
Heap
Tracking…
No data yet
FullStory
154 / 470 probes
33%
GoodScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Heap
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
FullStory
- ✓30,000 monthly sessions
- ✓12 months of analytics retention
- ✓Session Replay
- ✓Basic analytics
- ✓Debugging tools
- ✓Core capabilities for 10 users
When to choose Heap
Choose Heap if your team prioritizes its strengths over FullStory's. Full guidance populates as Heap's feature data is indexed.
When to choose FullStory
Choose FullStory if your team prioritizes its strengths over Heap's. Full guidance populates as FullStory's feature data is indexed.