Heap vs Mixpanel: Analytics Comparison (2026)
Heap and Mixpanel both offer free tiers for their analytics platforms. Heap includes core analytics charts, unlimited enrichment sources, 6 months of data history, and SSO. Mixpanel provides core funnels & retention analysis, up to 1M events per month, 10K session replays per month, self-serve analytics, funnels, cohorts & unlimited saved metrics, up to 20M events per month, anomaly detection & root cause analysis, and feature flags & experimentation.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Core analytics charts
- ✓Unlimited enrichment sources
- ✓6 months data history
- ✓SSO
- ✓Core funnels & retention analysis
- ✓Up to 1M events / month
- ✓10K session replays / month
- ✓Self-serve analytics
- ✓Funnels, cohorts & unlimited saved metrics
- ✓Up to 20M events/month
- ✓Anomaly detection & root cause analysis
- ✓Feature flags & experimentation
When to choose Heap
Heap is suitable for users who prioritize unlimited enrichment sources, 6 months of data history, and SSO, and for startups. Its free tier offers core analytics. However, Heap has custom pricing for larger plans, limited features in its free version, and add-on costs for advanced features. Support levels also vary by plan.
When to choose Mixpanel
Mixpanel is suitable for users who need core funnels & retention analysis, session replays, self-serve analytics, funnels, cohorts & unlimited saved metrics, anomaly detection & root cause analysis, and feature flags & experimentation. Its free tier allows up to 1M events per month. However, Mixpanel has a limited event allowance on its free plan, no clear pricing for enterprise tiers, and its initial setup may be complex. Volume discounts may not be clear.