Fathom vs Plausible: Analytics Comparison (2026)
Plausible is a more affordable option with a free tier and a lower starting price point. Fathom offers more sites included in its base plan and guarantees data ownership and retention.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Privacy-focused web analytics
- ✓Real-time dashboard
- ✓Codeless goals tracking
- ✓Custom events tracking
- ✓Automatic scroll depth tracking
- ✓Built-in bot filtering
- ✓API access
- ✓Team management
When to choose Fathom
Fathom is suitable for users who require a high number of sites (up to 50) and prioritize 100% data ownership and forever data retention. Users who need unlimited email reports and API access would also find Fathom appealing.
When to choose Plausible
Plausible is a good choice for users looking for a privacy-focused analytics solution with a real-time dashboard and codeless goals tracking. Its lower starting price and free tier make it accessible for those on a tighter budget. Plausible also offers integrations with Google Analytics, Slack, and Looker Studio.