Fathom vs Google Analytics: Analytics Comparison (2026)
An independent side-by-side comparison of Fathom and Google Analytics for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Fathom
22 / 133 probes
17%
AverageGoogle Analytics
Tracking…
No data yet
Perplexity
Fathom
44 / 132 probes
33%
GoodGoogle Analytics
Tracking…
No data yet
Gemini
Fathom
44 / 132 probes
33%
GoodGoogle Analytics
Tracking…
No data yet
Claude
Fathom
24 / 133 probes
18%
AverageGoogle Analytics
Tracking…
No data yet
Copilot
Fathom
284 / 470 probes
60%
ExcellentGoogle Analytics
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
Google Analytics
Feature data is being indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Google Analytics's. Full guidance populates as Fathom's feature data is indexed.
When to choose Google Analytics
Choose Google Analytics if your team prioritizes its strengths over Fathom's. Full guidance populates as Google Analytics's feature data is indexed.