Fathom vs Amplitude: Analytics Comparison (2026)
An independent side-by-side comparison of Fathom and Amplitude for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Amplitude leads overall — 56% cited vs Fathom 7% across 108 probes.
ChatGPT
Fathom
2 / 12 probes
17%
AverageAmplitudeLeads
12 / 12 probes
100%
ExcellentPerplexity
Fathom
0 / 12 probes
0%
InvisibleAmplitudeLeads
3 / 12 probes
25%
AverageGemini
Fathom
0 / 12 probes
0%
InvisibleAmplitudeLeads
3 / 12 probes
25%
AverageClaude
Fathom
2 / 12 probes
17%
AverageAmplitudeLeads
11 / 12 probes
92%
ExcellentCopilot
Fathom
0 / 6 probes
0%
InvisibleAmplitudeLeads
1 / 6 probes
17%
AverageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
Amplitude
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Amplitude's. Full guidance populates as Fathom's feature data is indexed.
When to choose Amplitude
Choose Amplitude if your team prioritizes its strengths over Fathom's. Full guidance populates as Amplitude's feature data is indexed.