NOW Foods vs Thorne: Supplements Comparison (2026)
An independent side-by-side comparison of NOW Foods and Thorne for supplements shoppers — pricing, hero products, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask supplements questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Thorne leads overall — 20% cited vs NOW Foods 13% across 60 probes.
ChatGPT
NOW Foods
1 / 6 probes
17%
AverageThorneLeads
3 / 6 probes
50%
ExcellentPerplexity
NOW Foods
0 / 6 probes
0%
InvisibleThorne
0 / 6 probes
0%
InvisibleGemini
NOW Foods
0 / 6 probes
0%
InvisibleThorne
0 / 6 probes
0%
InvisibleClaude
NOW Foods
3 / 6 probes
50%
ExcellentThorne
3 / 6 probes
50%
ExcellentCopilot
NOW Foods
0 / 6 probes
0%
InvisibleThorne
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Highlights
NOW Foods
Product data is being indexed.
Thorne
Product data is being indexed.
When to choose NOW Foods
Choose NOW Foods if its strengths align with what matters most for your purchase. Full guidance populates as NOW Foods's product data is indexed.
When to choose Thorne
Choose Thorne if its strengths align with what matters most for your purchase. Full guidance populates as Thorne's product data is indexed.