NOW Foods vs Life Extension: Supplements Comparison (2026)

An independent side-by-side comparison of NOW Foods and Life Extension for supplements shoppers — pricing, hero products, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask supplements questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Life Extension leads overall17% cited vs NOW Foods 13% across 60 probes.
ChatGPT
NOW Foods
1 / 6 probes
17%
Average
Life Extension
1 / 6 probes
17%
Average
Perplexity
NOW Foods
0 / 6 probes
0%
Invisible
Life Extension
0 / 6 probes
0%
Invisible
Gemini
NOW Foods
0 / 6 probes
0%
Invisible
Life Extension
0 / 6 probes
0%
Invisible
Claude
NOW Foods
3 / 6 probes
50%
Excellent
Life Extension
3 / 6 probes
50%
Excellent
Copilot
NOW Foods
0 / 6 probes
0%
Invisible
Life ExtensionLeads
1 / 6 probes
17%
Average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

NOW Foods
Starting price
Free trial / sample
nowfoods.com
Life Extension
Starting price
Free trial / sample
lifeextension.com

Key Highlights

NOW Foods

Product data is being indexed.

Life Extension

Product data is being indexed.

When to choose NOW Foods

Choose NOW Foods if its strengths align with what matters most for your purchase. Full guidance populates as NOW Foods's product data is indexed.

When to choose Life Extension

Choose Life Extension if its strengths align with what matters most for your purchase. Full guidance populates as Life Extension's product data is indexed.

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