Okta vs Auth0: Identity & Access Management Comparison (2026)
An independent side-by-side comparison of Okta and Auth0 for identity & access management buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask identity & access management questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Okta leads overall — 53% cited vs Auth0 43% across 60 probes.
ChatGPT
OktaLeads
5 / 6 probes
83%
ExcellentAuth0
3 / 6 probes
50%
ExcellentPerplexity
Okta
4 / 6 probes
67%
ExcellentAuth0
4 / 6 probes
67%
ExcellentGemini
Okta
1 / 6 probes
17%
AverageAuth0
1 / 6 probes
17%
AverageClaude
Okta
5 / 6 probes
83%
ExcellentAuth0
5 / 6 probes
83%
ExcellentCopilot
OktaLeads
1 / 6 probes
17%
AverageAuth0
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Okta
- ✓Single Sign-On
- ✓Multi-Factor Authentication
- ✓Universal Directory
- ✓Adaptative MFA
- ✓Privileged Access
- ✓Lifecycle Management
- ✓Identity Threat Protection
- ✓Workflows
Auth0
- ✓1 Custom Domain
- ✓Passwordless Authentication
- ✓Unlimited Social Connections
- ✓Brand Customization
- ✓Basic Attack Protection
- ✓Community Support
- ✓Self-Service SSO
- ✓SCIM
When to choose Okta
Choose Okta if your team prioritizes its strengths over Auth0's. Full guidance populates as Okta's feature data is indexed.
When to choose Auth0
Choose Auth0 if your team prioritizes its strengths over Okta's. Full guidance populates as Auth0's feature data is indexed.