Klaviyo vs MailerLite: Email & SMS Marketing Comparison (2026)
Klaviyo and MailerLite both offer free plans for email and SMS marketing. Klaviyo provides limited email support for 60 days, while MailerLite offers 24/7 live chat and email support along with unlimited user seats.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask email & sms marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Up to 250 profiles
- ✓500 emails/month
- ✓150 mobile message credits
- ✓10,000 Composer credits
- ✓Email support for 60 days
- ✓Built-in reporting
- ✓Basic automation
- ✓Segmentation capabilities
- ✓Unlimited monthly emails
- ✓Unlimited user seats
- ✓24/7 Live chat & email support
- ✓Custom user permissions
When to choose Klaviyo
You need a platform with built-in reporting and basic automation, and segmentation capabilities, and are comfortable with email support for 60 days.
When to choose MailerLite
You need unlimited monthly emails, unlimited user seats, 24/7 live chat and email support, and custom user permissions. You also benefit from integrations with platforms like Shopify, Woocommerce, Stripe, Claude, and ChatGPT, including transactional email capabilities.