Klaviyo vs ActiveCampaign: Email & SMS Marketing Comparison (2026)

An independent side-by-side comparison of Klaviyo and ActiveCampaign for email & sms marketing buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask email & sms marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Klaviyo
Tracking…
No data yet
ActiveCampaign
Tracking…
No data yet
Perplexity
Klaviyo
Tracking…
No data yet
ActiveCampaign
Tracking…
No data yet
Gemini
Klaviyo
Tracking…
No data yet
ActiveCampaign
Tracking…
No data yet
Claude
Klaviyo
Tracking…
No data yet
ActiveCampaign
Tracking…
No data yet
Copilot
Klaviyo
Tracking…
No data yet
ActiveCampaign
Tracking…
No data yet
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Klaviyo
Starting price
Free tier
Yes
klaviyo.com
ActiveCampaign
Starting price
$15/mo
Free tier
activecampaign.com

Key Features

Klaviyo
  • Up to 250 profiles
  • 500 emails/month
  • 150 mobile message credits
  • 10,000 Composer credits
  • Email support for 60 days
  • Built-in reporting
  • Basic automation
  • Segmentation capabilities
ActiveCampaign
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user

When to choose Klaviyo

Choose Klaviyo if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Klaviyo's feature data is indexed.

When to choose ActiveCampaign

Choose ActiveCampaign if your team prioritizes its strengths over Klaviyo's. Full guidance populates as ActiveCampaign's feature data is indexed.

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