Klaviyo vs Moosend: Email Marketing Comparison (2026)
Klaviyo offers a free tier with limitations on contacts and emails, while Moosend provides a free trial and a paid plan starting at $7/month with unlimited email campaigns.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Up to 250 active profiles
- ✓500 emails/month
- ✓150 mobile message credits
- ✓Basic email templates
- ✓Drag-and-drop email editor
- ✓Built-in reporting
- ✓Email support for 60 days
- ✓Marketing automation
- ✓Unlimited Email Campaigns
- ✓Email Marketing Automation
- ✓Landing Pages
- ✓Subscription Forms
- ✓SMTP Server
- ✓Transactional Emails
- ✓Custom Reports
- ✓Account Manager
When to choose Klaviyo
Klaviyo is suitable for users who need a free plan with basic email and SMS marketing features, including marketing automation and a drag-and-drop editor, especially if their contact list is small (up to 250 profiles).
When to choose Moosend
Moosend is suitable for users who require unlimited email campaigns, email marketing automation, landing pages, subscription forms, and transactional emails, with more extensive reporting and an account manager, even if it comes with a starting price after the free trial or for more advanced features.