Klaviyo vs ActiveCampaign: Email Marketing Comparison (2026)
An independent side-by-side comparison of Klaviyo and ActiveCampaign for email marketing buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask email marketing questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
ActiveCampaign leads overall — 56% cited vs Klaviyo 44% across 108 probes.
ChatGPT
KlaviyoLeads
12 / 12 probes
100%
ExcellentActiveCampaign
10 / 12 probes
83%
ExcellentPerplexity
Klaviyo
1 / 12 probes
8%
Below averageActiveCampaignLeads
4 / 12 probes
33%
GoodGemini
Klaviyo
1 / 12 probes
8%
Below averageActiveCampaignLeads
4 / 12 probes
33%
GoodClaude
Klaviyo
10 / 12 probes
83%
ExcellentActiveCampaign
10 / 12 probes
83%
ExcellentCopilot
Klaviyo
0 / 6 probes
0%
InvisibleActiveCampaignLeads
2 / 6 probes
33%
GoodScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Klaviyo
- ✓Up to 250 active profiles
- ✓500 emails/month
- ✓150 mobile message credits
- ✓Basic email templates
- ✓Drag-and-drop email editor
- ✓Built-in reporting
- ✓Email support for 60 days
- ✓Marketing automation
ActiveCampaign
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Standard segmentation
- ✓Unlimited automation actions
- ✓Standard CRM & ecommerce integrations
- ✓Landing pages
- ✓1 user
When to choose Klaviyo
Choose Klaviyo if your team prioritizes its strengths over ActiveCampaign's. Full guidance populates as Klaviyo's feature data is indexed.
When to choose ActiveCampaign
Choose ActiveCampaign if your team prioritizes its strengths over Klaviyo's. Full guidance populates as ActiveCampaign's feature data is indexed.