Salesforce vs Keap: CRM Comparison (2026)
An independent side-by-side comparison of Salesforce and Keap for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Salesforce leads overall — 81% cited vs Keap 13% across 268 probes.
ChatGPT
SalesforceLeads
20 / 24 probes
83%
ExcellentKeap
1 / 24 probes
4%
PoorPerplexity
SalesforceLeads
19 / 25 probes
76%
ExcellentKeap
0 / 25 probes
0%
InvisibleGemini
SalesforceLeads
19 / 25 probes
76%
ExcellentKeap
1 / 25 probes
4%
PoorClaude
SalesforceLeads
29 / 35 probes
83%
ExcellentKeap
6 / 35 probes
17%
AverageCopilot
SalesforceLeads
21 / 25 probes
84%
ExcellentKeap
9 / 25 probes
36%
GoodScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Salesforce
- ✓Powerful CRM platform
- ✓Seamless integrations
- ✓Customizable solutions
- ✓AI-driven insights
Keap
- ✓CRM
- ✓Automation Builder
- ✓Sales Pipeline
- ✓Email & Text
- ✓Landing Pages
- ✓Payments
- ✓Appointments
- ✓Reporting
When to choose Salesforce
Choose Salesforce if your team prioritizes its strengths over Keap's. Full guidance populates as Salesforce's feature data is indexed.
When to choose Keap
Choose Keap if your team prioritizes its strengths over Salesforce's. Full guidance populates as Keap's feature data is indexed.