Salesforce vs Insightly: CRM Comparison (2026)

An independent side-by-side comparison of Salesforce and Insightly for crm buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Salesforce leads overall81% cited vs Insightly 16% across 268 probes.
ChatGPT
SalesforceLeads
20 / 24 probes
83%
Excellent
Insightly
0 / 24 probes
0%
Invisible
Perplexity
SalesforceLeads
19 / 25 probes
76%
Excellent
Insightly
10 / 25 probes
40%
Good
Gemini
SalesforceLeads
19 / 25 probes
76%
Excellent
Insightly
10 / 25 probes
40%
Good
Claude
SalesforceLeads
29 / 35 probes
83%
Excellent
Insightly
0 / 35 probes
0%
Invisible
Copilot
SalesforceLeads
21 / 25 probes
84%
Excellent
Insightly
2 / 25 probes
8%
Below average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Salesforce
Starting price
null
Free tier
Yes
salesforce.com
Insightly
Starting price
$29/user/month
Free tier
Yes
insightly.com

Key Features

Salesforce
  • Powerful CRM platform
  • Seamless integrations
  • Customizable solutions
  • AI-driven insights
Insightly
  • Lead and contact management
  • Project management
  • Advanced reports
  • Pre-built business dashboards
  • AI Copilot
  • Workflow automation
  • Custom scoring models
  • Unlimited role-based permissions

When to choose Salesforce

Choose Salesforce if your team prioritizes its strengths over Insightly's. Full guidance populates as Salesforce's feature data is indexed.

When to choose Insightly

Choose Insightly if your team prioritizes its strengths over Salesforce's. Full guidance populates as Insightly's feature data is indexed.

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