HubSpot vs SugarCRM: CRM Comparison (2026)
HubSpot has a free tier and a lower starting price, and offers specific features like email marketing and live chat. SugarCRM has a higher starting price with a 15-user minimum, and offers specific features like business process management and predictive lead scoring, along with enhanced support.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓Email marketing
- ✓Live chat
- ✓Simple marketing automation
- ✓Ad management
- ✓Lead scoring
- ✓CRM segments
- ✓Accounts & contact management
- ✓Opportunity tracking
- ✓Pipeline management
- ✓Business process management
- ✓Reporting & analytics
- ✓Mobility
- ✓Enhanced support
- ✓Predictive lead scoring
When to choose HubSpot
Choose HubSpot if a free tier or lower starting price is critical, or if specific features like email marketing, live chat, simple marketing automation, ad management, and CRM segments are required. HubSpot also offers integrations with Jira, Adobe Express, Aircall, Microsoft Teams, and Amplitude.
When to choose SugarCRM
Choose SugarCRM if specific features like accounts & contact management, opportunity tracking, pipeline management, business process management, reporting & analytics, mobility, and enhanced support are priorities. It also offers integrations with Mail & calendar, Sugar Intelligence, and sales-i. Note that SugarCRM has a 15-user minimum and a higher starting price.