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HubSpot vs Nutshell: CRM Comparison (2026)

HubSpot and Nutshell both offer CRM platforms with free tiers. HubSpot has a lower starting price at $7/mo/seat compared to Nutshell's $13/user/month. Nutshell offers unlimited contacts and storage, which is not specified for HubSpot.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

HubSpot leads overall — 88% cited vs Nutshell 2% across 232 probes.
ChatGPT
HubSpotLeads
23 / 23 probes
100%
Excellent
Nutshell
0 / 23 probes
0%
Invisible
Perplexity
HubSpotLeads
17 / 23 probes
74%
Excellent
Nutshell
1 / 23 probes
4%
Poor
Gemini
HubSpotLeads
17 / 23 probes
74%
Excellent
Nutshell
1 / 23 probes
4%
Poor
Claude
HubSpotLeads
30 / 30 probes
100%
Excellent
Nutshell
0 / 30 probes
0%
Invisible
Copilot
HubSpotLeads
15 / 17 probes
88%
Excellent
Nutshell
0 / 17 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

HubSpot
Starting price
$7/mo/seat
Free tier
Yes
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Nutshell
Starting price
$13/user/month
Free tier
Yes
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Key Features

HubSpot
  • ✓Email marketing
  • ✓Live chat
  • ✓Simple marketing automation
  • ✓Ad management
  • ✓Lead scoring
  • ✓CRM segments
Nutshell
  • ✓Webchat
  • ✓AI Chatbot
  • ✓Form builder
  • ✓Landing pages
  • ✓Email Marketing capabilities
  • ✓Attribution reporting
  • ✓Unlimited contacts & storage
  • ✓AI outcomes

When to choose HubSpot

HubSpot is suitable for users who prioritize comprehensive marketing tools and a wide range of integrations, including Jira, Adobe Express, Aircall, LinkedIn, Microsoft Teams, and Amplitude. It also offers features like lead scoring and CRM segments.

When to choose Nutshell

Nutshell is suitable for users who prioritize affordability, ease of use, and specific AI-powered features like AI Chatbot and AI outcomes. It also offers unlimited contacts and storage, webchat, form builder, landing pages, and attribution reporting. Its integrations include Zapier, OpenAI, WebFX, and SOC2 compliance.

Frequently Asked Questions

What are the key feature differences between HubSpot and Nutshell?
HubSpot offers simple marketing automation, ad management, lead scoring, and CRM segments, which are not listed for Nutshell. Nutshell offers webchat, AI Chatbot, form builder, landing pages, attribution reporting, unlimited contacts & storage, and AI outcomes, which are not listed for HubSpot. Both offer email marketing capabilities.
How do the integrations differ between HubSpot and Nutshell?
HubSpot integrates with Jira, Adobe Express, Aircall, LinkedIn, Microsoft Teams, and Amplitude. Nutshell integrates with Zapier, OpenAI, WebFX, and offers SOC2 compliance.
What are the pricing differences between HubSpot and Nutshell?
HubSpot starts at $7/mo/seat, while Nutshell starts at $13/user/month. Both offer a free tier.
What are some pros of HubSpot?
HubSpot offers flexible pricing options, comprehensive marketing tools, strong integrations, and a user-friendly interface.
What are some cons of HubSpot?
Cons for HubSpot include high cost at higher tiers, limitations on the free tier, additional fees for onboarding, and complexity for larger teams.

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