Capsule vs HubSpot: CRM Comparison (2026)
Capsule and HubSpot both offer CRM platforms with free tiers. Capsule starts at $18/user/month, while HubSpot starts at $7/month/seat.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask crm questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓250 Contacts
- ✓5 custom fields
- ✓1 Sales Pipeline
- ✓Advanced Mail Connection
- ✓Email Templates
- ✓Workflow Automations
- ✓AI Pipeline Generator
- ✓Multiple Sales Pipelines
- ✓Email marketing
- ✓Live chat
- ✓Simple marketing automation
- ✓Ad management
- ✓Lead scoring
- ✓CRM segments
When to choose Capsule
Capsule is suitable for users who need features like multiple sales pipelines, workflow automations, and an AI pipeline generator. It integrates with platforms such as Xero, Zendesk, and QuickBooks. Capsule offers 250 contacts and 5 custom fields on its basic plan.
When to choose HubSpot
HubSpot is suitable for users who prioritize email marketing, live chat, simple marketing automation, and lead scoring. It integrates with platforms like Jira, Adobe Express, and LinkedIn. HubSpot offers features like ad management and CRM segments.