Matomo vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Matomo and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Matomo leads overall — 17% cited vs Fathom 7% across 108 probes.
ChatGPT
MatomoLeads
4 / 12 probes
33%
GoodFathom
2 / 12 probes
17%
AveragePerplexity
Matomo
0 / 12 probes
0%
InvisibleFathom
0 / 12 probes
0%
InvisibleGemini
Matomo
0 / 12 probes
0%
InvisibleFathom
0 / 12 probes
0%
InvisibleClaude
MatomoLeads
4 / 12 probes
33%
GoodFathom
2 / 12 probes
17%
AverageCopilot
MatomoLeads
1 / 6 probes
17%
AverageFathom
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Matomo
- ✓100% data ownership
- ✓Full privacy compliance
- ✓Easy to set up
- ✓Supports unlimited users
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Matomo
Choose Matomo if your team prioritizes its strengths over Fathom's. Full guidance populates as Matomo's feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Matomo's. Full guidance populates as Fathom's feature data is indexed.