Matomo vs Amplitude: Analytics Comparison (2026)
An independent side-by-side comparison of Matomo and Amplitude for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Too early to call — probes still building data.
ChatGPT
Matomo
Tracking…
No data yet
Amplitude
127 / 133 probes
95%
ExcellentPerplexity
Matomo
Tracking…
No data yet
Amplitude
95 / 132 probes
72%
ExcellentGemini
Matomo
Tracking…
No data yet
Amplitude
83 / 132 probes
63%
ExcellentClaude
Matomo
Tracking…
No data yet
Amplitude
124 / 133 probes
93%
ExcellentCopilot
Matomo
Tracking…
No data yet
Amplitude
464 / 470 probes
99%
ExcellentScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Matomo
- ✓100% data ownership
- ✓Full privacy compliance
- ✓Easy to set up
- ✓Supports unlimited users
Amplitude
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
When to choose Matomo
Choose Matomo if your team prioritizes its strengths over Amplitude's. Full guidance populates as Matomo's feature data is indexed.
When to choose Amplitude
Choose Amplitude if your team prioritizes its strengths over Matomo's. Full guidance populates as Amplitude's feature data is indexed.