Kissmetrics vs Plausible: Analytics Comparison (2026)
Kissmetrics and Plausible both offer analytics platforms with free tiers. Kissmetrics includes user-level tracking and native email campaigns, while Plausible focuses on privacy-focused web analytics with features like codeless goal tracking and automatic scroll depth tracking.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓User-level tracking
- ✓500,000 events/month included
- ✓Unlimited users & seats
- ✓9 report types
- ✓Flexible attribution
- ✓Native email campaigns
- ✓1-hour onboarding call included
- ✓30+ integrations & full API access
- ✓Privacy-focused web analytics
- ✓Real-time dashboard
- ✓Codeless goals tracking
- ✓Custom events tracking
- ✓Automatic scroll depth tracking
- ✓Built-in bot filtering
- ✓API access
- ✓Team management
When to choose Kissmetrics
Kissmetrics is suitable for users who require user-level tracking, native email campaigns, and a high volume of events per month (500,000 included). It also offers extensive integrations and onboarding support.
When to choose Plausible
Plausible is a strong choice for users prioritizing privacy-focused web analytics, with features like codeless goals tracking, automatic scroll depth tracking, and built-in bot filtering. It is also noted for its lightweight script and ease of understanding, as well as not requiring cookie banners.