Google Analytics vs PostHog: Analytics Comparison (2026)

An independent side-by-side comparison of Google Analytics and PostHog for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Too early to call — probes still building data.
ChatGPT
Google Analytics
Tracking…
No data yet
PostHog
35 / 133 probes
26%
Average
Perplexity
Google Analytics
Tracking…
No data yet
PostHog
70 / 132 probes
53%
Excellent
Gemini
Google Analytics
Tracking…
No data yet
PostHog
77 / 132 probes
58%
Excellent
Claude
Google Analytics
Tracking…
No data yet
PostHog
36 / 133 probes
27%
Average
Copilot
Google Analytics
Tracking…
No data yet
PostHog
99 / 470 probes
21%
Average
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Google Analytics
Starting price
Free tier
analytics.google.com
PostHog
Starting price
Free tier
Yes
posthog.com

Key Features

Google Analytics

Feature data is being indexed.

PostHog
  • Product Analytics: 1M events/mo free
  • Session Replay: 5K recordings/mo free
  • Feature Flags: 1M requests/mo free
  • Managed Warehouse: 1M rows/mo free
  • Usage-based pricing
  • No sales calls required
  • Generous free tiers
  • Single source of truth for customers

When to choose Google Analytics

Choose Google Analytics if your team prioritizes its strengths over PostHog's. Full guidance populates as Google Analytics's feature data is indexed.

When to choose PostHog

Choose PostHog if your team prioritizes its strengths over Google Analytics's. Full guidance populates as PostHog's feature data is indexed.

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