Google Analytics vs Fathom: Analytics Comparison (2026)
An independent side-by-side comparison of Google Analytics and Fathom for analytics buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Fathom leads overall — 7% cited vs Google Analytics 0% across 108 probes.
ChatGPT
Google Analytics
0 / 12 probes
0%
InvisibleFathomLeads
2 / 12 probes
17%
AveragePerplexity
Google Analytics
0 / 12 probes
0%
InvisibleFathom
0 / 12 probes
0%
InvisibleGemini
Google Analytics
0 / 12 probes
0%
InvisibleFathom
0 / 12 probes
0%
InvisibleClaude
Google Analytics
0 / 12 probes
0%
InvisibleFathomLeads
2 / 12 probes
17%
AverageCopilot
Google Analytics
0 / 6 probes
0%
InvisibleFathom
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Google Analytics
Feature data is being indexed.
Fathom
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Google Analytics
Choose Google Analytics if your team prioritizes its strengths over Fathom's. Full guidance populates as Google Analytics's feature data is indexed.
When to choose Fathom
Choose Fathom if your team prioritizes its strengths over Google Analytics's. Full guidance populates as Fathom's feature data is indexed.