Amplitude vs Mixpanel: Analytics Comparison (2026)
Amplitude and Mixpanel both offer product analytics with free tiers and advanced features. Amplitude provides a more generous free tier for event volume and includes unlimited feature flags, while Mixpanel offers a higher volume of session replays in its free tier and has advanced analytics like anomaly detection built-in.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
- ✓Core funnels & retention analysis
- ✓Up to 1M events / month
- ✓10K session replays / month
- ✓Self-serve analytics
- ✓Funnels, cohorts & unlimited saved metrics
- ✓Up to 20M events/month
- ✓Anomaly detection & root cause analysis
- ✓Feature flags & experimentation
When to choose Amplitude
Amplitude is suitable for users who need a higher volume of events and unlimited feature flags even on the free tier, and value out-of-the-box analytics templates and web experimentation.
When to choose Mixpanel
Mixpanel is suitable for users who prioritize advanced analytics capabilities like anomaly detection and root cause analysis, or require a higher number of session replays in their free plan.