Amplitude vs Fathom: Analytics Comparison (2026)
Amplitude is geared towards product analytics with a free tier and advanced features, while Fathom focuses on web analytics with an emphasis on privacy and straightforward pricing.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask analytics questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
- ✓10K MTUs, up to 2M events
- ✓Out-of-the-box analytics and templates
- ✓Session Replay
- ✓Unlimited feature flags
- ✓Web Experimentation
- ✓AI Feedback
- ✓Unlimited sources and destinations
- ✓Access to community and academy
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
When to choose Amplitude
Amplitude is suitable for individuals and small teams needing in-depth user behavior analytics, session replay, and experimentation features, with options for custom enterprise plans.
When to choose Fathom
Fathom is ideal for users who manage multiple websites, prioritize data privacy by avoiding cookie banners, and require simple, transparent pricing with unlimited data retention and exports.