Thorne vs NOW Foods: Supplements Comparison (2026)
An independent side-by-side comparison of Thorne and NOW Foods for supplements shoppers — pricing, hero products, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask supplements questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Thorne leads overall — 20% cited vs NOW Foods 13% across 60 probes.
ChatGPT
ThorneLeads
3 / 6 probes
50%
ExcellentNOW Foods
1 / 6 probes
17%
AveragePerplexity
Thorne
0 / 6 probes
0%
InvisibleNOW Foods
0 / 6 probes
0%
InvisibleGemini
Thorne
0 / 6 probes
0%
InvisibleNOW Foods
0 / 6 probes
0%
InvisibleClaude
Thorne
3 / 6 probes
50%
ExcellentNOW Foods
3 / 6 probes
50%
ExcellentCopilot
Thorne
0 / 6 probes
0%
InvisibleNOW Foods
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Highlights
Thorne
Product data is being indexed.
NOW Foods
Product data is being indexed.
When to choose Thorne
Choose Thorne if its strengths align with what matters most for your purchase. Full guidance populates as Thorne's product data is indexed.
When to choose NOW Foods
Choose NOW Foods if its strengths align with what matters most for your purchase. Full guidance populates as NOW Foods's product data is indexed.