Life Extension vs NOW Foods: Supplements Comparison (2026)

An independent side-by-side comparison of Life Extension and NOW Foods for supplements shoppers — pricing, hero products, and how often each is cited by major AI engines.

AI Citation Scorecard

How often each is cited by major AI engines when buyers ask supplements questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.

Life Extension leads overall17% cited vs NOW Foods 13% across 60 probes.
ChatGPT
Life Extension
1 / 6 probes
17%
Average
NOW Foods
1 / 6 probes
17%
Average
Perplexity
Life Extension
0 / 6 probes
0%
Invisible
NOW Foods
0 / 6 probes
0%
Invisible
Gemini
Life Extension
0 / 6 probes
0%
Invisible
NOW Foods
0 / 6 probes
0%
Invisible
Claude
Life Extension
3 / 6 probes
50%
Excellent
NOW Foods
3 / 6 probes
50%
Excellent
Copilot
Life ExtensionLeads
1 / 6 probes
17%
Average
NOW Foods
0 / 6 probes
0%
Invisible
Scale:NoneLowFairStrongExcellent

Probes run hourly; each (engine × query) combo retests every ~3 days.

Pricing

Life Extension
Starting price
Free trial / sample
lifeextension.com
NOW Foods
Starting price
Free trial / sample
nowfoods.com

Key Highlights

Life Extension

Product data is being indexed.

NOW Foods

Product data is being indexed.

When to choose Life Extension

Choose Life Extension if its strengths align with what matters most for your purchase. Full guidance populates as Life Extension's product data is indexed.

When to choose NOW Foods

Choose NOW Foods if its strengths align with what matters most for your purchase. Full guidance populates as NOW Foods's product data is indexed.

More Supplements Comparisons