The Farmer's Dog vs Smalls: Pet Food Comparison (2026)
An independent side-by-side comparison of The Farmer's Dog and Smalls for pet food shoppers — pricing, hero products, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask pet food questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
The Farmer's Dog leads overall — 37% cited vs Smalls 10% across 60 probes.
ChatGPT
The Farmer's DogLeads
4 / 6 probes
67%
ExcellentSmalls
1 / 6 probes
17%
AveragePerplexity
The Farmer's DogLeads
1 / 6 probes
17%
AverageSmalls
0 / 6 probes
0%
InvisibleGemini
The Farmer's DogLeads
1 / 6 probes
17%
AverageSmalls
0 / 6 probes
0%
InvisibleClaude
The Farmer's DogLeads
4 / 6 probes
67%
ExcellentSmalls
2 / 6 probes
33%
GoodCopilot
The Farmer's DogLeads
1 / 6 probes
17%
AverageSmalls
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Highlights
The Farmer's Dog
- ✓Real food made for dogs
- ✓Vet developed nutrition
- ✓Personalized meal plans
- ✓Nationwide shipping
Smalls
- ✓Gently cooked food for cats
- ✓High-protein, no fillers
- ✓Sampler option available
- ✓100% Money-back guarantee
When to choose The Farmer's Dog
Choose The Farmer's Dog if its strengths align with what matters most for your purchase. Full guidance populates as The Farmer's Dog's product data is indexed.
When to choose Smalls
Choose Smalls if its strengths align with what matters most for your purchase. Full guidance populates as Smalls's product data is indexed.