Thorne vs NOW Foods: Supplements Comparison (2026)
An independent side-by-side comparison of Thorne and NOW Foods for supplements buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask supplements questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Thorne leads overall — 20% cited vs NOW Foods 13% across 60 probes.
ChatGPT
ThorneLeads
3 / 6 probes
50%
ExcellentNOW Foods
1 / 6 probes
17%
AveragePerplexity
Thorne
0 / 6 probes
0%
InvisibleNOW Foods
0 / 6 probes
0%
InvisibleGemini
Thorne
0 / 6 probes
0%
InvisibleNOW Foods
0 / 6 probes
0%
InvisibleClaude
Thorne
3 / 6 probes
50%
ExcellentNOW Foods
3 / 6 probes
50%
ExcellentCopilot
Thorne
0 / 6 probes
0%
InvisibleNOW Foods
0 / 6 probes
0%
InvisibleScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
Thorne
Feature data is being indexed.
NOW Foods
Feature data is being indexed.
When to choose Thorne
Choose Thorne if your team prioritizes its strengths over NOW Foods's. Full guidance populates as Thorne's feature data is indexed.
When to choose NOW Foods
Choose NOW Foods if your team prioritizes its strengths over Thorne's. Full guidance populates as NOW Foods's feature data is indexed.