NOW Foods vs Life Extension: Supplements Comparison (2026)
An independent side-by-side comparison of NOW Foods and Life Extension for supplements buyers — pricing, features, integrations, and how often each is cited by major AI engines.
AI Citation Scorecard
How often each is cited by major AI engines when buyers ask supplements questions. Last 90 days across ChatGPT, Perplexity, Gemini, Claude, and Copilot.
Life Extension leads overall — 17% cited vs NOW Foods 13% across 60 probes.
ChatGPT
NOW Foods
1 / 6 probes
17%
AverageLife Extension
1 / 6 probes
17%
AveragePerplexity
NOW Foods
0 / 6 probes
0%
InvisibleLife Extension
0 / 6 probes
0%
InvisibleGemini
NOW Foods
0 / 6 probes
0%
InvisibleLife Extension
0 / 6 probes
0%
InvisibleClaude
NOW Foods
3 / 6 probes
50%
ExcellentLife Extension
3 / 6 probes
50%
ExcellentCopilot
NOW Foods
0 / 6 probes
0%
InvisibleLife ExtensionLeads
1 / 6 probes
17%
AverageScale:NoneLowFairStrongExcellent
Probes run hourly; each (engine × query) combo retests every ~3 days.
Pricing
Key Features
NOW Foods
Feature data is being indexed.
Life Extension
Feature data is being indexed.
When to choose NOW Foods
Choose NOW Foods if your team prioritizes its strengths over Life Extension's. Full guidance populates as NOW Foods's feature data is indexed.
When to choose Life Extension
Choose Life Extension if your team prioritizes its strengths over NOW Foods's. Full guidance populates as Life Extension's feature data is indexed.